The "SELECTED" Badge Removal Criteria and Penalties for Violations

At LINE SHOPPING, we prioritize buyer's experience to create shopping experiences that aligned with laws and our Terms of Service. This is to safeguard the buyer's rights and maintain the credibility of LINE SHOPPING. Consequently, we have established penalties for sellers who violate the criteria for obtaining the Seller Badge. These penalties fall into 2 main categories as follows:

1. Penalties Based on Buyer Experience:

In cases where a seller's behavior is deemed inappropriate by our team upon investigation and validation (Buyer Experience), penalties are applied as follows:

1st Offense

If a seller is reported for inappropriate behavior and the report is validated by our team (1st Offense), the seller will receive a warning email to raise awareness and discourage repeated violations. However, this warning will not result in the removal of the "SELECTED" Badge. 

It also should be noted that certain severe violations, such as “Providing fake information to buyers and the LINE SHOPPING team”, as well as “Actions that are against the legal obligations or LINE SHOPPING terms of service”, may lead to the immediate removal of the "SELECTED" Badge, even on the first violation is found. In such cases, the badge will be removed for a period of 90 days.

2nd and 3rd Offenses

If a seller is reported for inappropriate behavior and the report is validated by our team (2nd and 3rd Offenses), the "SELECTED" Badge will be temporarily removed with the period of 90 days, and 180 days for the certain severe violations, such as “Providing fake information to buyers and the LINE SHOPPING team” and “Actions that are against the legal obligations or LINE SHOPPING terms of service”.

Subsequent Offenses (Starting from the 3rd or 4th Offense)

If a seller is reported for inappropriate behavior and the report is validated by our team (Starting from 3rd or 4th Offense), the "SELECTED" Badge will be temporarily removed with the period of 180 days, and Permanently for the certain severe violations, such as “Providing fake information to buyers and the LINE SHOPPING team” and “Actions that are against the legal obligations or LINE SHOPPING terms of service”.

Examples of inappropriate actions based on Buyer Experience

2. Penalties for Behavior Strongly Against Laws and/or Violating LINE SHOPPING's Terms of Service (Fraud and Prohibited Activity):

If a seller engages in behavior that contravenes LINE SHOPPING's terms of service, the "SELECTED" Badge will be immediately and permanently removed upon the first instance of such behavior being validated by the LINE SHOPPING team. This pertains to behaviors that include below statements:

• Intention to not deliver items after buyer’s payment completion;
• Selling illegal products or products prohibited for online sale;
• Engaging in fraudulent activities or deceiving buyers;
• Using disrespectful language or harassing buyers;
• Failing to provide necessary business licenses;
• Advertising products with false or misleading information; or
• Violating other terms of service specified by LINE SHOPPING

MyShop Terms and Conditions of Service for Sellers

• https://lineshoppingseller.com/terms/seller-terms-of-service-en
• https://lineshoppingseller.com/terms/seller-guideline
• https://lineshoppingseller.com/terms/lineshopping-terms-and-conditions

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Dispute Process

If a seller receives an email from LINE SHOPPING regarding the warning or takedown of the "SELECTED" Badge, the seller is entitled to appeal such order by replying via email (dispute_lineshopping@linecorp.com). In this regard, the seller must provide an explanatory statement with a logical reason and submit supporting evidence (if any) in the email. 

After the seller has already replied an email to LINE SHOPPING, LINE SHOPPING will consider the statement, reason, and the supporting evidence, and will provide a feedback to the seller within 7 (seven) business days via email (dispute_lineshopping@linecorp.com).

If the "SELECTED" Badge is removed due to behavior violating LINE SHOPPING's terms of , the seller has the option to appeal to dispute_lineshopping@linecorp.com. The appeal process begins from the day the seller is notified of the badge removal. Appeals will be evaluated based on the evidence provided by the seller for consideration by the LINE SHOPPING team. 

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Recommendations to Sellers

Sellers can avoid badge suspension by adhering to the following guidelines:

• Timely and accurate product deliveries as advertised;
• Ensuring product quality before shipment;
• Providing courteous and attentive customer service; and
• Complying with LINE SHOPPING's terms of services and the legal obligations